Hello, dealers! This post is just part of our series of marketing tips for your websites. Stay tuned for more tips and advice!
If you don’t have a website or haven’t revamped yours in a while, take a look at our last post Do You Have a Website?
The more words you have in common on your site with what consumers are searching, the more likely you are to be found. Here are a few tips for writing keywords.
1. Call your testimonials “reviews
When potential clients search for what others are saying about you, they are not going to search “Brian Ayers testimonials” they are going to search “Brian Ayers reviews.”
2. Use a variety of keywords
Instead of peppering your website with “epoxy installer Illinois” use several variations of these keywords. For example you could use “epoxy installer in Illinois” “Illinois epoxy installers” “epoxy installation in Illinois” and “Illinois epoxy companies.”
3. Go local
Say you’re a contractor in Chicago. There are many search results for “Illinois contractor” less for “Chicago contractor” and even less for “Lincoln Park contractor” a Chicago neighborhood.
4. Use long-tail keywords
A long-tail keyword is a search a user makes for a something very specific. For example, “where can I find an epoxy installer in Chicago” is a long-tail keyword. Less people search for something as specific as this- the majority of internet users make more general searches. Thus, you have a very good chance of being found by someone who is looking for something specific compared to someone who is looking for something more general, such as, “epoxy Chicago.” Simply put, you will have less competition from other contractors when you use long-tail keywords.
Would you like more information about MuscleGloss’s marketing support? Please submit your inquiries to firstname.lastname@example.org or call (866) 258-9500 to speak with a sales representative. Thanks!