MuscleGloss goes beyond product offerings serving commercial and residential customers with epoxy coating solutions. Our success is measured by customer satisfaction. We have earned a reputation for setting quality and value standards for affordable, durable epoxy coating solutions for a wide range of applications in industries including: breweries, facilities management, pet resorts/clinics, commercial, airplane hangars, and manufacturing.

MuscleGloss offers a complete line of easy-to-use and application-specific products formulated by our on-site chemist to meet specific application requirements as defined by our customers. We deliver a superior combination of industrial strength aesthetics.

MuscleGloss is committed to helping our distributors and dealers sell our products. We created an authorized dealership program designed to support dealers, installers and dealer referrals to consumers with a wide range of sales and marketing tools.

MuscleGloss was founded in 2000 and is headquartered in Troy, MI. Contact MuscleGloss today to discuss your epoxy coating application requirements.



Aaron Chernow



As a principal of MuscleGloss, Aaron’s law experience has proven the perfect background for managing all acquisition, legal, and zoning initiatives of MuscleGloss. Aaron’s entrepreneurial spirit has also proven a solid foundation for maintaining banking and venture capital relationships and overseeing all financing programs. When he is not working, Aaron spends time with his wife and three children.




As one of the principals of MuscleGloss, David spends most of his time contemplating, developing and managing corporate marketing and sales initiatives. The little time he has left in most days is spent as a taxi service for his son who plays travel hockey, football and baseball and his daughter who dances and does gymnastics.

Ira Berkowitz


Manages the sales operations for MuscleGloss and numerous sister entities overseeing a staff of nearly 50 reps. Ira provides products and services in manufacturing, municipalities, health care and the food processing industry. He also sits on the executive board, as well as creates new markets and develops innovative products with an emphasis on employee and plant safety.

Josh Mertens


JOSH MERTENS | Sr. Business Development Manager

Josh manges the current MuscleGloss contractor base and builds relationships with other flooring installers, contractors, property managers, and architects. Josh also fields tech requests and plans projects with the current contractor base and end user applications. When not working Josh enjoys hockey, attending concerts and spending time with family.

John Telles



John has been the chemist for MuscleGloss for over 11 years. He is the director of R&D as it pertains to new product development. John also maintains our quality control program which ensures that our products meet the highest of standards. Lastly, John works in technical support and “in field” customer assistance. When John is not in the lab you can find him at a number of local music venues strumming the bass in his band.